#HARMONY OS DRIVERS#
What we have found through our research is that there are a couple of drivers for this – one being that Huawei has great products – we are bringing in more products into the market across different price bands.” “In a short space of time…that is phenomenal. Additionally, it is in the top two in terms of market share, according to Mohamed. “What you can do is bring certain aspects of the flagship experience, functionalities and technologies…into the nova series.”įrom a wearables perspective, Huawei has the number one brand awareness in the country right now. At the same time, as a business, you can’t take every flagship and cut down prices, it’s just not financially viable. “Because of the economic pricing we find ourselves in, everybody would love to have the best out there but not everybody would want to pay as much as you would for other devices. This doesn’t mean the others don’t complement your lifestyle, but it’s more than just a communications device and has been extended to be about fashion, entertainment and pricing. “Nova is going to be established as the lifestyle offering. At the same time, the pricing is very important. “The reason for this is that.the demand of people working and playing from home has driven up the demand for consumer electronic devices.
#HARMONY OS SERIES#
”Ĭommenting on the latest smartphone offering − the nova series − Mohamed noted Huawei has established its P series of smartphones as its photography flagship.įor the nova series, the company is creating this as a segment on its own just like how it has for the P series and Mate series. “We are very confident that throughout all the challenges that we’ve experienced, we are still doing well from a brand reputation.
If not, we would not be selling out on our PCs and other devices as much as we are doing. “Overall in SA, compared to our counterparts and the rest of the world, we are doing exceptionally well, and I think this is testament to the brand value we have established locally. Our concentration is to bring in products that are going to be offering quality in terms of build but also user experience.
And we know these are the volume drivers and this is what drives total market share in the country. “I think it will be very unfair to look at holistic market share in terms of volume because we don’t even play in the sub-$200 price point. Huawei is still in the top two in the country. He explained: “We moved and we started focusing on mid- to high-end. Noting the mounting competition, the Huawei CTO said the smartphone maker has established itself as a tier one, premium brand. Taiwanese consumer electronics and smartphone manufacturer HTC also alluded to plans to re-enter the South African market. Over the last two years or so, more Chinese smartphone brands have made their devices available locally. Despite the influx of more competition in SA’s smartphone market, Mohamed revealed Huawei is confident in the consumer base it’s established over the years.
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